We’re Melanie and Linnaea Elzinga, the two sisters behind Deep Roots Branding.
We grew up at Alderspring Ranch in the beautiful mountains of Idaho. Our parents started Alderspring over 25 years ago. Back then, selling direct-to-consumer was done through CSAs and farmer’s markets, but because of our remote location these options weren’t feasible for us. Instead, our parents made Alderspring one of the first direct-to-consumer online food sellers. We’ve been doing this as a family ever since.
As we grew up, we sisters became more and more involved in many aspects of our business, from herding cows in the mountains all summer to taking pictures around the ranch to marketing our beef and building our online presence.
But while on-the-job experience taught us a lot about marketing and growing a small direct-to-consumer business, we both wanted to learn more. As a result, Melanie attended college in Business Management and Natural Horsemanship, while Linnaea studied Marketing, Entrepreneurship, and General Business Management.
After college and some other experiences, we both returned to the ranch to get back involved in what we do here. Today, the two of us run most of Alderspring’s marketing efforts, including the website design, social media marketing, branding, photography, graphic design, PR, and more. Coupled with years working alongside our parents on the ranch, we have developed a skillset that uniquely equips us to help you move your small farm or ranch business online and start getting customers.
What we WON’T do is do all the marketing for you. Instead, our goal is to give you a platform and the tools you need to tell your own story and market your business successfully. We help you launch and give you a head start with your small business through building a website, taking beautiful photos for you to use in your marketing, and perhaps most importantly, working with you to design your unique branding and marketing plan so you can use your photos and website to reach customers.
In a nutshell, we set you up for success so that you can do the rest
Get to Know Us
Linnaea: I do a lot of the marketing, web design, and product photography elements of our services. In my free time, I love cooking and creating delicious recipes, riding horses, and skiing. I’m also a bit of a travel addict and am always looking for a new place to go explore!
Melanie: I’m behind much of the logo design, ranch and farm life photography and photo editing, and social media outreach aspects of Deep Roots Branding. When not working on the family ranch or our business ventures, you’ll find me starting colts, taking photos for fun, braiding paracord reins, and skiing whenever I can during the winter. I’m most at home in the mountains, out of cell service and away from modern amenities.